Dr. William Groff is a board-certified dermatologist specializing in cosmetic dermatology and laser surgery for over 20 years and is considered a renowned authority on face and body rejuvenation. Dr. Groff is recognized as an acclaimed expert with laser procedures, cosmetic injectables, vein therapy, body contouring, liposculpture, tattoo removal, PPP treatment, scar removal, and skin tightening treatments. He also has an excellent reputation for correcting “botched” laser and cosmetic procedures performed by others.
For each patient, Dr. Groff creates a customized treatment plan using cutting edge procedures to achieve their specific aesthetic goals. Every patient is considered special with their individualized needs. He uses state of art, innovative procedures and techniques that are designed to ensure natural looking results with minimal treatment. Dr. Groff is recognized for combining various cosmetic dermatology technologies and laser surgery procedures to achieve the very BEST results for his patients. Men and women choose Dr. Groff to help them achieve their cosmetic goals because Dr. Groff has the Experience You Can Trust!
Philosophy
Dr. Groff's mission is to give his patients honest, thorough evaluations and to recommend and perform procedures to achieve optimal results for his patients. His philosophy is to enhance each person’s natural appearance in a way that makes them look rejuvenated and produces a natural looking result with minimal treatment.
Dr. Groff sets the standard for excellence in patient care. He feels that his patients deserve to receive the highest quality of care and service with each treatment. He strives to give his patients 5 Star Service!
Additionally, Dr. Groff believes that his availability is critical to his patients. His patients know they can contact him anytime with their concerns. He personally answers all his patient emails, social media messages and welcomes the opportunity to meet with patients during a consultation.
Dr. Groff takes great pride in his ability to transform lives one patient at a time. He has helped thousands of men and women throughout the Unites States gain confidence in their appearance and gain a new lease on life.
Awards
Over his distinguished career, Dr. Groff has achieved a number of prominent awards but the most meaningful recognition to him is from his patients. As a winner in the San Diego's Best U-T Readers Poll, Dr. Groff is honored that his patients voted him San Diego's Best Cosmetic Dermatologist and Best Cosmetic Surgeon. In addition to these prestigious honors, Dr. Groff has won several times the La Jolla Light Readers Choice Poll for being La Jolla's Best Dermatologist and Best Cosmetic Surgeon. Most recently, Dr. Groff won The Reader "Best Of" Contest for being the Best Cosmetic Dermatologist in all of San Diego.
Dr. Groff has also achieved national recognition and granted several awards by prestigious organizations for his overall Excellence in Cosmetic Dermatology and Laser Surgery. For consecutive years in a row, Aesthetic Everything® has named Dr. Groff the Top Aesthetic Doctor, Top Dermatologist West, and Top Body Sculpting Doctor. He has also been recognized throughout the USA as America's Most Honored Doctor 2023 - Top 1%. This prestigious Award is granted for continuous recognition to honor significant accomplishments and distinguished achievements realized by only the Top 1% American Professionals in the country! Most recently, Dr. Groff was named 2023 Top Doctor by Castle Connolly Medical which makes this his 12th consecutive year for winning this coveted Award.
Dr. Groff's goal is to provide each patient with "exceptional" care and a "5" Star experience with every treatment. As recognition for always going above and beyond to treat patients with the utmost of kindness, compassion, and care, Dr. Groff has won several WebMD Vitals Awards throughout his distinguished career. These Awards are bestowed on only the "Best of the Best" board-certified physicians who consistently receive outstanding patient reviews and exceptional rating scores for Excellence in Patient Care. Most recently, Dr. Groff has been named as the recipient of WebMD Vitals Lifetime Achievement for his Patients' Choice Awards, Compassionate Doctor Awards, and On Time Physician Awards.
Innovator
Dr. Groff prides himself with staying on top of the latest technologies and newest techniques in order to offer his patients the most cutting edge cosmetic dermatology and laser surgery procedures. His practice has over 50 laser and light-based devices. Dr Groff has also participated in many clinical research trials that have led to the FDA approval of several cosmetic laser devices and cosmetic injectables.
As an innovator, Dr. Groff is a recognized leader for combining various cosmetic dermatology technologies and laser surgery procedures to achieve the very best results for his patients. Dr. Groff has pioneered the development of the latest advances in laser skin resurfacing techniques including a proprietary procedure called Take10. Take10 is a non-surgical alternative to a facelift. In just one treatment, Dr. Groff is able to rejuvenate the skin and treat the signs of aging achieving incredible results and making patients look 10+ years younger.
Training Physician & Lecturer
Dr. Groff is well known among his peers for being an outstanding Training Physician for injectables and lasers.
As an advanced cosmetic injector, Dr. Groff serves as a trainer and key opinion leader for Allergan Inc® (Botox Cosmetic, Juvederm®, Voluma™ XC, Kybella, and Volbella), Galderma (Restylane®, Perlane®,Dysport®, and Sculptra Aesthetic), and Merz Pharm. (Radiesse®, Belotero®, Xeomin®). As a master trainer, Dr. Groff teaches other physicians advanced injection techniques using these products.
Having a true passion for cosmetic dermatology and laser surgery, Dr. Groff travels worldwide to lecture on the latest advances in cosmetic dermatology to fellow dermatologists and plastic surgeons. As leader in his field, Dr. Groff has given over 100 lectures in 10 different countries on laser resurfacing, injectables and body contouring. Dr. Groff has also published over 15 articles in peer-reviewed dermatology and plastic surgery journals.
Media Spokesperson
Dr. Groff has been featured several times on the nationally televised show, The Doctors, as well as, appearing on both national and local television news programs for his vast expertise. He is also a regular Dermatology Correspondent on Fox News.
Dr. Groff's media appearances can be seen on his YouTube Channel which has over 100 videos discussing cosmetic dermatology topics and demonstrating various procedures. Dr. Groff adds new videos to his Channel on a regular basis. To be alerted when a new video is released, SUBSCRIBE to his YouTube Channel.
Caring Man 
Dr. Groff and his wife, Stacey, reside in San Diego with their two daughters, Jenna Alexis and Piper Silk. While on his Naval tour of duty in Japan, Dr Groff and his family fell in love with the Japanese culture and the people.
On March 11, 2011, the Groffs were devastated to hear about the Tsunami that killed many of their Japanese friends and left thousands of children homeless. Even today, residents of Japan are still recovering from this disaster. Since the Tsunami, Dr Groff with his family work tirelessly fundraising and supporting Helping Hands for Tohoku, an organization that helps those living in temporary housing following the 2011 Tsunami.
Giving back is a priority in Dr. Groff's life. To help local children, it is a Groff family tradition to help the Maine Corp with fundraising and collecting toys to donate to Toys For Tots.
In his spare time, Dr. Groff enjoys weightlifting, surfing, snowboarding, and international travel.